On our terms
Okay- so now that we’ve added our first new product we thought this would be a good time to sit down and discuss the new line and all the changes we’ve made.
RR began in Kate’s kitchen as she made makeup for herself. Mascara being her primary complaint, she got to work making shades that allowed her to pull off the ‘no makeup’ makeup look that black mascara never allowed. After gifting it to several blonde lashed buddies and receiving a great response, she decided to have a go at expanding into a business. That’s how RR was born. Since then it has taken us a while to figure out what we wanted to become.
“I’ve never been a makeup person- ironic I know. That’s really why I started the RR project. I didn’t like what was out there and I didn’t like how it made me look so different with and without it. I wanted to look like I wasn’t wearing makeup. Then after I started RR, I hated sounding like a makeup company. Once I really found my voice and decided to do things my way, RR’s path became much more clear.”
The new line embodies basic necessities- the foundation from which we can begin to build based on customer feedback. Customer input is really the most important part- we are making this for you. When we were putting the new line together, we took into account reviews, email feedback, and the redhead makeup dilemma (something we’ll be expanding upon in another post). We wanted to offer products unique to the redhead makeup niche: mascara in shades you can’t find elsewhere, a brow gel that isn’t just a generic ‘auburn’ but truly a made for redhead’s shade, foundation that covers redness but not freckles, and natural lip shades that work with fair skin tone and don’t wash it out.
Our newest Beauty Fix Crème Palette came about after numerous email requests for a blush to be added to the line. We decided to create two multi-purpose palettes tailored to warm/cool skin tones because there isn’t just one type of redhead and our followers deserve products that really work for their unique coloring. We don’t want to clutter your makeup bag- we just want to offer products that will make you feel like you.